8 Best Ways To Tell A Luxury Brand Story

Luxury brand attraction is more about the story behind the brand. If you want to sell luxury goods, it’s essential to create a heritage that is sustainable. What pushes consumers to invest in luxury goods? For Sonja Prokopec, ESSEC LVMH Chaired Professor of Luxury Brand Management, it is more than just craftsmanship that makes consumers…

Bleisure Style: Michael Kors Luxury Fall Winter 2017 Campaign

Michael Kors luxury campaign for Fall and Winter 2017 is all about street style influence. Reflecting on the busy jet-setting lifestyles of consumers who travel the world. As Bleisure “business travel” expands, Michael Kors is on track to be the fashion brand of choice. Michael Kors Luxury Fall Winter 2017 Campaign Michael Kors is a world-renowned,…

Q & A: Having High Traffic Site Versus Social Media Followers

Q & A for this Monday is about a serious dilemma facing many luxury brands and retailers…The question is “would you rather have a high traffic website platform or millions of social media followers?”  Before you answer, do you understand that both offer very different returns on investment. Most people assume that having millions of…

Why Luxury Brands Need Data Scientists To Guide Influencers

Luxury brands need data scientists to improve upon their luxury marketing reach to guide influencers. Data science is also known as data-driven science. Which is an interdisciplinary field about scientific methods, processes, and systems to extract knowledge or insights from data in various forms, either structured or unstructured, that similar to data mining. Data Scientists Digiday.com…

Top Little Fresh Meat Luxury Brand Ambassadors

Little Fresh Meat is the powerful influential term being used in digital  campaigns to drive revenue, targeting China’s younger generations. Where the younger crowd are much more tech-savvy and respond well to new “Little Fresh Meat” used in digital marketing campaigns as representatives for luxury brand ambassadors.  Top Little Fresh Meat  Meet the hottest “Little…