The reason Burberry most likely has more Facebook fans than any other luxury brand may be their digital media savvy moves. Often the biggest request that I hear from luxury brands is that they want to attract a stronger following online. Particularly luxury brands are seeking to target Twitter and Facebook audiences. Right now Twitter …
Month
September 2009
Showing: 1 - 6 of 19 ArticlesDear Media “I Am So Over Brad Pitt” Signed Jen
Another Brad Pitt and Jennifer Aniston story is again spreading like wildfire. One good thing for the economy is this story continues to sell magazines. The media will never ever let go of the fact that Brad and Jen are done forever. Could all of the media attention encourage Jen to make a play for …
Celeb Twitter PR: Sherri Shepherd Tweets CSI Real Housewives of Atlanta, Oprah Winfrey and Tyler Perry Oscar Buzz
For social media PR folks the hottest trend is to find out what celebrities are tweeting about. More celebs use Twitter to break news and often the best scoops come from a tweet all in 140 characters. Sherri Shepherd from The View sent out the funniest celebrity tweet on the planet ever, ever! Shepherd writes:“Here’s …
How to Measure If a Sponsorship Tweet Will Drive Traffic for Luxury Branding
Twitter is the universe for spreading any message period. The reach capacity of Twitter is the strongest resource from a degree perspective. So having someone spread a message about a luxury brand could really prove to be of benefit if it is done right. Sponsored tweets about subjects and topics are the hottest new marketing …
Top Five Reasons Most Luxury Brands Fail In Social Media Environments
The one thing that every luxury brand will tell you today is that they should be using social media. Even those luxury brands still not using social media think they should be. However, if you ask WHY most would not be able to explain why to the benefit that would help their luxury brand. I …
Will Beyonce’s Perfume Be Popular like Britney Spears?
A new signature celebrity fragrance is coming to the luxury perfume celeb market. And not just ANY celebrity signature stamp this time! You guessed it Beyonce Knowles is getting her OWN celebrity fragrance. While Beyonce has loaned her FACE for perfumes from Tommy Hilfiger and Giorgio Armani this time around Beyonce will endorse her own …