China Luxury Market: Anjuny’s Smart Swarovski Convertible 280,000 Crystals

This is where knowing your target audiences really matters most. Who will buy the luxury goods and products you want to offer? Well, ZMC has a smart approach for its luxury car accessory brand Anjuny for eyeing the China luxury market.

A smart PR move and concept. Offering a Swarovski crystal covered “Smart” convertible. The Smart coupé convertible adorns a total of 280,000 crystal mosaic on its body. The insides also soak in luxury with crystal details everywhere.

Luxury and smart!

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