New Luxury Brand PR Five Elements

Discover Mosnar Communications New Luxury Brand PR Five Elements Luxury Publicity Exposure – Consistently communicate with the public about your luxury brand. Make sure to announce luxury press releases and keep the public updated about news events. When advertising focus on partnering with luxury media publications. Brand Awareness Message – You are either a luxury…

Insider Tips to Launching Luxury Holiday Social Media Campaigns

Joy to the world of luxury is spreading around the web. This season for luxury brands social media will play a major role when it comes to influencing luxury purchases. As a result luxury brands are competing to gain more followers, friends, fans, and members. All social media attributes that are very different from the…

Jennifer Lopez And Marc Anthony Branding Confusion Kohl’s vs. Gucci

Affordable luxury and high-end luxury are two different branding concepts. Which is exactly what one thinks of when comparing Kohl’s to Gucci. Recently, Jennifer Lopez and Marc Anthony announced they will be launching a his-and-hers contemporary “lifestyle and home décor brand” for Kohl’s Department Stores that will debut in fall of 2011. What’s the big…

Stylishly Correct Branding: 25 Fashion PR Themes to Dress Up Events

Every fashion brand is racing to get front page coverage these days. However, even after exclusive product launches and special V.I.P invites many fashion brands still don’t achieve the results they want. Mainly because when it comes to fashion PR most brands still don’t understand that every event must serve a purpose. Fashion powerhouses have…