Luxury Brands Heart Twitter Paid Trends Ad Types

To make good on its ballooning multibillion-dollar valuation, online-messaging service Twitter Inc. must pass the Sephora test. Initially, Sephora, the makeup retailer that is part of luxury-brand-giant LVMH, didn’t allocate any funds for Twitter’s young advertising system for this year. But in February, it bought more than 15 Twitter ads to promote a contest for…

Most Expensive Luxury Shopping Streets In Europe

    According to a Jones Lang LaSalle study of Europe’s most important luxury shopping destinations, London, Paris and Moscow have the most expensive luxury shopping streets in Europe. The global market for luxury goods has emerged from the financial crisis significantly faster than expected, according to a study of 100 luxury brands and 21 European shopping destinations by Jones Lang LaSalle released last week. The luxury retail…