March 2012 - MC Mosnar Communications

Luxury Brand | Dior Taipei 101 Opening

Andrea JankeUpdated on March 19, 2014March 28, 2012

GRAND OPENING – Christian Dior Taipei 101 Tower Opening Event on March 24th 2012 Reaching 508 meters, the Taipei 101 was, for four years, the world’s tallest building. One of the most recognizable, too, thanks to its structure that recalls a pagoda roof. Inside: the boutique. In the windows, the most recent haute couture …

Luxury Brands Luxury PR

The Luxury Brand Desire To Target Nigeria’s Ultra Rich

CR Cataunya Ransom March 24, 2012March 24, 2012

Should luxury brands care how target audiences acquire their money? Would it be a smart luxury PR move to be selective even when it comes to target audiences? Exclusivity has always been the origin for many luxury brands. However, coming off the luxury brand economic recession many are rushing to every market that ultra wealthy consumers …

China Luxury China Luxury Brands Chinese Luxury Brand Luxury Luxury Brand PR Luxury Brands

The Luxury Brand War Inside China Online Retailers

CR Cataunya RansomUpdated on March 17, 2012March 17, 2012

Everyone in the luxury industry understands that China now stands for luxury. Which is why the demand to target the Chinese luxury market is essential for sustainability and growth. A recent hotspot for capturing the most desired target audience is China’s online retailers which is also causing major controversy. According to China Daily, China’s online …

Luxury Brands Luxury Cars Luxury PR Ultra Luxury SUV

The Race To Create The Ultra Luxury SUV

CR Cataunya Ransom March 14, 2012March 14, 2012

There is a new crave in the ultra luxury motors market. An unlikely fit for in the SUV market is the luxury car brand. Could this mean that luxury car brands are targeting soccer moms? Well, it appears that it is so and major luxury brands are jumping into the ultra luxury SUV market. Luxury …

Celebrity PR Fashion and Style PR Fashion PR Luxury Brand PR Luxury Brands

Luxury Brand PR In The Fashion Show Front Row

CR Cataunya RansomUpdated on March 13, 2012March 13, 2012

Luxury brands have long used celebrity PR to encourage consumers to lust after their brands. For fashion PR the business of who is sitting front row is what draws media attention. Stars score big pay days to sit front row with perks of freebie clothes and accessories. The celebrity and the luxury brand both partner …

Luxury Brands Luxury PR

Luxury Brands Who Attract Consumers To Search Online

CR Cataunya RansomUpdated on March 8, 2012March 8, 2012

Traditionally, luxury brands have always had a reputation for being very exclusive. However, as the popularity of online engagement continues to grow so has the demand for inquires. The search for more information on luxury brands has advanced to be Googled for decision making. Hence the reason why more luxury brands are understanding the importance …