Luxury Brand | Dior Taipei 101 Opening

  GRAND OPENING – Christian Dior Taipei 101 Tower Opening Event on March 24th 2012  Reaching 508 meters, the Taipei 101 was, for four years, the world’s tallest building. One of the most recognizable, too, thanks to its structure that recalls a pagoda roof. Inside: the boutique. In the windows, the most recent haute couture…

The Luxury Brand Desire To Target Nigeria’s Ultra Rich

Should luxury brands care how target audiences acquire their money? Would it be a smart luxury PR move to be selective even when it comes to target audiences? Exclusivity has always been the origin for many luxury brands.  However, coming off the luxury brand economic recession many are rushing to every market that ultra wealthy consumers…

The Luxury Brand War Inside China Online Retailers

Everyone in the luxury industry understands that China now stands for luxury. Which is why the demand to target the Chinese luxury market is essential for sustainability and growth. A recent hotspot for capturing the most desired target audience is China’s online retailers which is also causing major controversy. According to China Daily, China’s online…

The Race To Create The Ultra Luxury SUV

There is a new crave in the ultra luxury motors market. An unlikely fit for in the SUV market is the luxury car brand. Could this mean that luxury car brands are targeting soccer moms? Well, it appears that it is so and major luxury brands are jumping into the ultra luxury SUV market. Luxury…

Luxury Brand PR In The Fashion Show Front Row

Luxury brands have long used celebrity PR to encourage consumers to lust after their brands. For fashion PR the business of who is sitting front row is what draws media attention. Stars score big pay days to sit front row with perks of freebie clothes and accessories. The celebrity and the luxury brand both partner…

Luxury Brands Who Attract Consumers To Search Online

Traditionally, luxury brands have always had a reputation for being very exclusive. However, as the popularity of online engagement continues to grow so has the demand for inquires. The search for more information on luxury brands has advanced to be Googled for decision making. Hence the reason why more luxury brands are understanding the importance…