New PPR Five Year Sustainability Plan What Luxury Brands Can Learn

In order for luxury brands to survive sustainability is key. So no matter what economic recession or depression occurs the luxury brand is built to last. Mega luxury brand PPR is mastering luxury PR by communicating with their public audience. No secrets PPR is announcing how they plan to sustain over five years. Luxury brands…

Find Out Why These Are The Most Powerful Luxury Brands In China

These are the most powerful luxury brands in China. Why? Because they are the top 50 most searched for luxury brands in China. Consumer search remains the most significant source of brand recognition and credibility. Online digital identity is the foremost important branding approach for any luxury brand. The need for exclusivity is no longer…

Luxury Travel What’s Hot and Trending 2012

Incredible Train Journeys Napa Valley Wine Train This train takes guests through the heart of California wine country, following tracks originally laid in the 1860s from the town of Napa north to the quaint village of St. Helena. Choose from three-hour lunch or dinner rides, each featuring multicourse meals of sustainable, seasonal fare and, of…

Ermenegildo Zegna Scores Targeting Africa’s Luxury Market

If you are still not considering targeting Africa’s luxury market you may be leaving money on the table. No question Asia and India are the top two luxury consumer markets to capture. However, Africa is an untapped goldmine and smart luxury brands who venture first can increase profit earning. This is not news to Ermenegildo…

BEYONCÉ Luxury Branding Celebrity PR World’s Most Beautiful Woman

So 30 is looking good for Beyonce, she is a 16 time Grammy winner. Also an actress and a style and beauty icon. Plus mother to new daughter Blue Ivy, who will likely set fashion trends for kids designer style like her mom. She has mastered Hollywood marriage being married to husband Jay-Z lasting four…