This is what happens when you rush to embrace without building a strategic plan and approach. Yes, like not using luxury PR to engage and connect with the Chinese luxury audience. It appears that Chinese luxury consumers are reporting that top luxury brands are so last year as if (?) they would be caught …
June 2012
Showing: 1 - 5 of 5 ArticlesLuxury Travel PR Warren Buffett Thinks It Is The Next Big Thing
This may be the biggest sign that the luxury industry is sustainable and luxury travel is hot! So, if you do have luxury travel PR needs you better start campaigning now to build credibility. It is proven that luxury consumers do engage in social media and are searching online for exclusive luxury offers. Cutting through …
Luxury Car PR Maserati Paintwork Detail Makes You Want To Buy One
Maserati paintwork available in 16 colors If you own a Maserati or considering buying one you will love to learn about the paintwork detail. What makes the Maserati so exceptional is the paintwork available in 16 colors which 12 are amazing metallic colors. This is why the Maserati always looks so sexy appealing to generation …
NYC Coach Factory Spring Summer 2012 Limited Edition Fragrance Campaign
Is it the NYC appeal that attracts luxury consumers to authentic Coach products? One thing for certain Coach is the ultimate American luxury brand. A Coach bag makes a statement that one has made it and is also the most known American luxury brand logo around the world. When it comes to making a Coach …
Luxury Brand Infographic What Works
For luxury brands infographics is the best way to tell a brand story. Which is why this snapshot of Zeitgeist’s Infographic chart represents the best identification for luxury brand appeal in social media. The main point is to drive that luxury shoppers do use the web. It has been perceived that luxury shoppers preferred an …
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