Luxury Brand Digital Marketing Portal
Riva yachts, a style icon and symbol of unsurpassed Italian craftsmanship, celebrates its 170th anniversary and 50 years of the legendary Aquarama with the launch of the new Riva 63′ Virtus and a special anniversary website – www.riva170.com. The website pays homage to the history of the brand that remains synonymous with luxury and timeless …
It’s not as big as Facebook or branded as Twitter. However, when it comes to connecting luxury brands with their desired target audience Instagram is the winner. Seemingly ultra rich just love putting luxury lifestyle pics on Instagram! Which may also be the reason why luxury brands also just love using Instagram in their luxury …
This may be a huge sign that not only is luxury a perception but also lifestyle is a perception too. Wealthy lifestyle is beyond loyalty to luxury brands. Before this recent study I never really understood why a Toyota Prius with a modest price tag was considered the luxury car for wealthy consumers. However, I …
Luxury PR In, and Out….. Karlie Kloss is out as the face of Oscar de la Renta. The fresh new faces IN are Candice Swanepoel and Katryn Kruger for Oscar de la Renta’s fall 2012 luxury campaign. Luxury brands are really into more than one face to represent the brand these days. A solution to …
Beyond amazing is the Louis Vuitton Fall Winter 2012 luxury campaign targeted for the well dressed male. The most recognized finely styled male model Werner Schreyer the face of Louis Vuitton. The hottest desired leather bag specifically for the well dressed male.. A luxury campaign work of art, master photographer Alasdair McLellan shot the scene …
Prada is set to make fall fashion for 2012 all about big bold colors and defined shapes. So excited that this luxury campaign features real models in their ad campaign. We are just a little sick of celebrity and almost a celebrity overkill… The fall 2012 luxury campaign for Prada features Elza Luijendijk, Vanessa Axente, …
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