Luxury Brand PR Best Designer Snake Trends Targeting China

The Chinese Zodiac predicts that 2013 is the year of the Snake. For all major luxury brands incorporating the snake theme is a must. Many luxury brands might be thinking that all they need to do is simply add snake images and Chinese consumers will be ready to buy. A very important strategy should be…

Luxury PR Insider GUESS WHO FAB 50 Plus Baby Boomer Trillion Dollar Industry

Are you worried about your luxury brand profit earnings for 2013? Did you know that there is one single target audience that could skyrocket profit earnings but are not even being targeted by luxury brands? Meet the baby boomers! These are the single most influential spenders when it comes to luxurious purchasing. They were born…

Luxury Brand | PRADA Opens its First Store in Heifei

The famous Italian label PRADA has just created a brand new shopping dreamland in the city of Heifei in Eastern China, located within the new Yintai Centre Mall also renowned as  Intime Plaza Mall. Designed by the label’s longtime partner, architect Roberto Baciocchi, the super-store pays homage to Venezuelan kinetic and op artist Carlos Cruz-Diez with…

Six Best 2013 Luxury PR Guidance Making Luxury Brands Influential

The most important review for every luxury brand in 2013 will be to make their brand influential. This is why brand awareness is a significant key resource for luxury brands to be relevant in the New Year. In order for consumers to heart a specific luxury brand there must be a level of influence over…