Most people with a luxury brand offering have just one wish and that wish is to sell more luxury goods faster. The most common question we receive is “how do you sell luxury?” …. Well, it takes more than media exposure or advertising. As most will find out only after spending hundreds of thousands of …
April 2014
Showing: 7 - 12 of 14 ArticlesFashion PR Lessons From Westfield About Launching A Style Blog
Content marketing is the hottest trend when it comes to luxury marketing. If you still don’t have a blog or portal where you engage luxury consumers, right now is the best time to get started. Westfield owns and operates 38 shopping centers in the U.S. launched its own style blog. Which will be curated by a collection of …
Luxury PR The Ritz-Carlton Tumblr Review
Do you have a Tumblr account for your luxury brand? Well, The Ritz-Carlton Hotel Company, L.L.C. recognized that Tumblr will provide a unique approach to their social media channel for long form storytelling, bringing their number of branded social media channels to a total of twelve. The Ritz-Carlton of Tumblr … Taking a journalistic approach to content, this Tumblr page takes consumers …
Iconic Waldorf Astoria Beverly Hills Luxury Hotel Marketing Secrets
Waldorf Astoria brand arrival in Beverly Hills is one of the most highly anticipated developments. Keeping up with Beverly Hills being synonymous for luxury this Waldorf Astoria hotel will be impeccably designed to provide unforgettable experiences reflective of its iconic location. The new Waldorf Astoria Beverly Hills is scheduled for 2017 and will be located adjacent to The Beverly Hilton on the corner of Wilshire and …
Best Luxury PR Campaigns: CIRCA and Ford
CIRCA, the leading international buyer of pre-owned jewelry, diamonds and watches recently partnered with Michael Jordan’s The Steak House N.Y.C. to share their expertise on scotches and watches with aspiring collectors. Photo credit CIRCA CIRCA Co-Founder Jeffrey Singer, an expert with more than 30 years of experience in the luxury jewelry industry, spoke about the top five most …
How Luxury Retailers Can Get Showrooming Consumers To Buy In Store
For luxury retailers getting high net-worth consumers to buy in-store is a major problem. As the comforts of online luxury shopping demand grows more consumers are making their purchases online over inside retail stores these days. No big deal right? Well, many luxury brands don’t offer the same luxury goods and products online that they …
You must be logged in to post a comment.