Spring Summer 2015 Marketing Trends For Luxury Hotels

Consumers invested $187.1 billion dollars in hotel spending worldwide last year reported by Statista. For CMOs (Chief Marketing Officer) of luxury hotel brands the race is on to capture ultra rich consumers ready to travel for spring / summer 2015 season. Behind luxury cars and after personal luxury goods spending on hotels among the super…

Beauty Consultant’s Guide To Selling Massive Cosmetics

It’s ultra chic to be beautiful and consumers turn to cosmetics to help them look good. The cosmetics industry is exploding and now is the perfect time to cash in on this hot trendy marketplace. The U.S. cosmetic industry is worth $56.63 billion and facial skin care represents the largest section controlling 27% of the…

Increasing Luxury Brand Prices To Attract Ultra Rich

For luxury brands the value of an high-end offering is associated closely to the perception of worthiness. What a consumer is willing to pay is the value of their loyalty perception to the luxury brand. A connection that is more psychological and created by heritage purpose. For this very reason a luxury brand’s story is…

What Dolce & Gabbana Taught Us About Coming Out #ShopDolceGabbana

Dolce & Gabbana has officially “come out” in a light against gay marriage and all non-traditional families. In a time when the need for global diversity acceptance is vitally important. It can easily be misunderstood to immediately boycott the beloved Italian fashion brand. Yikes, for some that might not even be possible. However, in the…

How Polo Clubs Attract Luxury Brands

  Polo has long been respected as a super sport for the ultra rich. Even charities love to raise money through a celebrity polo match to drive brand awareness and sponsorships at the same time. Many polo clubs exist around the world and wealthy people love being affiliated with distinguished polo clubs. Polo History Polo…