Every great CMO “Chief Marketing Officer” could use a hand finding the most influential luxury marketing resources. Ever wonder who should you tweet or engage on Twitter when it comes to luxury goods? Understandably, luxury brands fear social media because it unveils the exclusivity engagement. Not all social media channels are created equally and Twitter …
July 28, 2015
Showing: 1 - 3 of 3 ArticlesFixing Luxury PR Media Problems For Luxury Brands #Luxury
Hanging a SALE sign in the store window and on the website is all wrong. When it comes to selling luxury goods the word “sale” is a very bad four letter word for attempting to target or engage high net worth individuals. As luxury brands and luxury retailers fear the worst about the economy….there still …
Le Dîner en Blanc Lands Celebrity Cruises As Luxury Vacation Sponsor
Launched in Paris in 1988 by François Pasquier and a handful of friends, Le Dîner en Blanc has become a worldwide epicurean phenomenon. Dîner en Blanc – Paris now attracts nearly 15,000 people each year. What was a “friends and word-of-mouth only” event has grown into an international sensation celebrated on five continents. While the …
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