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August 28, 2015

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Trunk Shows Connect To India’s New Millionaire Households

Understanding how to target India’s thriving luxury market is greatly driven by their buying behavior. Exactly who are “India’s super rich” anyway?  Luxury brands know their target is to reach India’s rich dispersed across the country’s smaller industrial cities. The only problem is that these particular potential wealthy consumers are wary of shopping online. So what’s exactly …