Q & A: Having High Traffic Site Versus Social Media Followers

Q & A for this Monday is about a serious dilemma facing many luxury brands and retailers…The question is “would you rather have a high traffic website platform or millions of social media followers?”  Before you answer, do you understand that both offer very different returns on investment. Most people assume that having millions of…

Why Luxury Brands Should Avoid Influencer Social Media

Luxury brands are quickly looking to “influencer social media” as the sole solution to generate more digital revenue online. Sorry to report “social media” is not the largest influencer platform to reach consumers looking to buy online.  Don’t get me wrong, social media is still very important when it comes to luxury marketing engagement. However,…

Kardashian-Jenner Controversy Shutting Down Copycat Rumors

Love them or not, the Kardashian and Jenner sisters are fierce trendsetters! So accusing them of stealing fashion designs is seriously a move in the very wrong direction. Sorry, but anyone accusing Khole Kardashian or boss baby Kylie Jenner of stealing are waaaay off on this one. Often when “Steve Jobs“‘himself was accursed of copying…

The Rihanna FENTY PUMA Impact

Rihanna is dub by millennials as the muse representative for Fly or LIT, she is everything to fashion. Her understanding of fashion is a goldmine for FENTY PUMA and they are humbled by it….this is why their collaboration works so well.      In 2014, Rihanna gave the very first blueprint into masterminding how-to navigate…

Four Rules For Curating Killer Influencer Lists

Curating killer Influencer lists is the new black in luxury marketing. If you desire to sell more luxury goods, there are four rules to always follow to make this happen. Where today, Influencers out pace luxury brands with their engaging experiences on social media. Most luxury brands are just trying to keep up by offering…

Luxury Brand Ambassador Under Controversy #DontCrackUnderPressure

Luxury brand ambassador is a powerful statement of representation. Nowadays however, a brand ambassador can be anyone who has knowledge or can identify certain needs a brand is seeking. While the term is loosely used referring to commodity which covers all types of event staff, varying between trade show hosts, in store promotional members and…