Luxury Brands Still Need Google More Than Instagram

Google still drives more referral traffic for luxury brands over any other social media platform! Instagram is not driving massive traffic to luxury brand websites, despite all the hype and big paychecks to social media influencers.  While Instagram certainly wins for making luxury brands “appear highly visual” among social media platforms. Which it can also be confirmed…

How-to Gain Access To Alibaba’s Luxury Pavilion

Alibaba’s Luxury Pavilion is now bridging a designer fashion trustworthy zone that Amazon hasn’t developed yet. The success of Alibaba’s Luxury Pavilion will likely prompt more luxury brands to sell on their platform. Luxury Pavilion  Luxury Pavilion is available only on Tmall, a B2C marketplace for retailers. There are an estimated 14,500 brands (luxury and non-luxury)…

Q & A: Having High Traffic Site Versus Social Media Followers

Q & A for this Monday is about a serious dilemma facing many luxury brands and retailers…The question is “would you rather have a high traffic website platform or millions of social media followers?”  Before you answer, do you understand that both offer very different returns on investment. Most people assume that having millions of…

Why Luxury Brands Should Avoid Influencer Social Media

Luxury brands are quickly looking to “influencer social media” as the sole solution to generate more digital revenue online. Sorry to report “social media” is not the largest influencer platform to reach consumers looking to buy online.  Don’t get me wrong, social media is still very important when it comes to luxury marketing engagement. However,…