Four Rules For Curating Killer Influencer Lists

Curating killer Influencer lists is the new black in luxury marketing. If you desire to sell more luxury goods, there are four rules to always follow to make this happen. Where today, Influencers out pace luxury brands with their engaging experiences on social media. Most luxury brands are just trying to keep up by offering…

Luxury Brand Ambassador Under Controversy #DontCrackUnderPressure

Luxury brand ambassador is a powerful statement of representation. Nowadays however, a brand ambassador can be anyone who has knowledge or can identify certain needs a brand is seeking. While the term is loosely used referring to commodity which covers all types of event staff, varying between trade show hosts, in store promotional members and…

How To Sell Luxury Goods From Scratch

Are you just starting out trying to sell luxury goods from scratch? Please don’t get discouraged about the luxury marketplace. Well, you may feel like that’s easier said than done “when top luxury brands and retailers are suffering, right?” The bad news is that luxury brands are failing horribly at luxury marketing.  Not all bad,…

Luxury Vs. Luxurious For Digital Marketing

Many feel that luxury by definition is being defined wrong today. Is luxury good enough to be luxurious?  That depends on the luxury niche, when referring to “fashion” luxury is in a state of disruption. Where luxury goods “origin” has always been centered around a brand’s heritage.  Luxury Vs. Luxurious How a luxury brand introduces…