The One Club, producer of the prestigious One Show and Creative Week, is the world’s foremost non-profit organization recognizing creative excellence in advertising and design.  The One Show honors the best work across all disciplines, including Advertising, Interactive, Design and Branded Entertainment. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.

Land Rover 2016 MosnarCommunications

In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club unveiled the best automotive ads from around the world in seven categories: broadcast TV, online video, interactive, experiential, print & outdoor, along with new categories corporate social responsibility and dealer advertisements.

Best Automotive Advertising

Land Rover The Test Drive Billboard MosnarCommunications

Winners were presented onstage at a special event during the NAIAS Press Preview on Monday, January 11, 2016, at the Cobo Center in Detroit at 4:20 p.m. EST.

The list of winners, which features creative work from domestic and international agencies and automotive brands, are as follows:

Print & Outdoor

Land Rover “The Test Drive Billboard” – Y&R/Singapore

Broadcast Television

American Honda Motor Co. “Paper” – RPA/Santa Monica

Acura “The Test” – Mullen Lowe U.S./Los Angeles

Acura The Test

Interactive

Chevrolet “Technology and Stuff” – Commonwealth//McCann/Detroit

Experiential

BMW “Reverse April Fools‘” – DDB Group New Zealand/Auckland

Online Video

Hyundai Motor Company “A Message to Space
– Innocean Worldwide/Seoul

Daimler “The Uncrashable Toy Cars” – Jung Von Matt/Hamburg

Corporate Social Responsibility

Samsung “Safety Truck” – Leo Burnett Argentina/Buenos Aires

Dealer Advertisements

Ontario Honda Dealers Association “Mister Bunny’s Journey” –
DS+P/Toronto

Visit automobile.oneclub.org for more information. 

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