The One Club, producer of the prestigious One Show and Creative Week, is the world’s foremost non-profit organization recognizing creative excellence in advertising and design. The One Show honors the best work across all disciplines, including Advertising, Interactive, Design and Branded Entertainment. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.
In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club unveiled the best automotive ads from around the world in seven categories: broadcast TV, online video, interactive, experiential, print & outdoor, along with new categories corporate social responsibility and dealer advertisements.
Best Automotive Advertising
Winners were presented onstage at a special event during the NAIAS Press Preview on Monday, January 11, 2016, at the Cobo Center in Detroit at 4:20 p.m. EST.
The list of winners, which features creative work from domestic and international agencies and automotive brands, are as follows:
Print & Outdoor
Land Rover “The Test Drive Billboard” – Y&R/Singapore
Broadcast Television
American Honda Motor Co. “Paper” – RPA/Santa Monica
Acura “The Test” – Mullen Lowe U.S./Los Angeles
Interactive
Chevrolet “Technology and Stuff” – Commonwealth//McCann/Detroit
Experiential
BMW “Reverse April Fools‘” – DDB Group New Zealand/Auckland
Online Video
Hyundai Motor Company “A Message to Space”
– Innocean Worldwide/Seoul
Daimler “The Uncrashable Toy Cars” – Jung Von Matt/Hamburg
Corporate Social Responsibility
Samsung “Safety Truck” – Leo Burnett Argentina/Buenos Aires
Dealer Advertisements
Ontario Honda Dealers Association “Mister Bunny’s Journey” –
DS+P/Toronto
Visit automobile.oneclub.org for more information.