Influencer digital marketing is the new black or greenery hue and this year it’s all about digital promotions. To make sure that you are in full “compliance” make sure to follow our best practices. Luxury brands will be seeking collaboration relationships to enhance their digital presence in hopes of driving more revenue.
It will be important to make sure that luxury brand collaborations are in compliance with FTC guidelines. Collaboration is the process of two or more people or organizations working together to realize or achieve something successfully.
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Kate Spade & New York Beyond Yoga Collection
Collaboration is very similar to, but more closely aligned than, cooperation, and both are an opposite of competition. Most collaboration requires leadership, although the form of leadership can be social within a decentralized and egalitarian group. Teams that work collaboratively can obtain greater resources, recognition and reward when facing competition for finite resources. Structured methods of collaboration encourage introspection of behavior and communication. These methods specifically aim to increase the success of teams as they engage in collaborative problem solving.
By offering a solution to benefit a problem through collaborations, luxury brands will secure sustainability and credibility in the luxury marketplace.
BMW Individual 7 Series by Esther Mahlangu
Best Compliance Practices
Stay in compliance by adding disclosure honesty promotions. Make sure to disclose that the content is a collaboration by showing #Sponsored #Paid etc. This should be included on digital websites, as well as social media channels for full compliance.
Even with live or inaction videos reality disclosure must be revealed. This means making verbal or text announcement that the video caption is #Sponsored #Paid etc. For full compliance reality disclosure should be included in video marketing and social sharing apps.
Always make sure to reveal promotional disclosure before mentioning any luxury products, services, or goods. This means that you must reveal the promotional disclosure as #Sponsored #Paid etc. in the content or video before you make mention of the product or service.
Important to note, this does not mean adding #Sponsored #Paid etc. at the beginning and end of content before mentioning the product or service. You only must add #Sponsored #Paid etc. right before mentioning the product or service first.
Following these easy compliance rules for luxury brand collaborations will help to build more trust and influence. As luxury consumers will consult digital websites and apps before making their buying decisions.