Beyonce quietly launched her IVY PARK campaign for the new Fall season. Focusing on AW17 the brand is winning at fitness and making a bolder statement. Their message is clear “strength” is power.

While it was certainly the Velvet Backless Cap available in the hottest “red” hue of the season for only $35 that had Twitter buzzing.

 

Ivy Park AW17 Campaign

This season, the IVY PARK campaign illustrates strength in many forms, with a cast that includes the acclaimed actress Laverne Cox, international model Grace Bol, dancer Karen McDonald and male model Ralph Souffrant!

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