University of New Mexico 2017 Acura ILX #LiveInHighGear Campaign

University of New Mexico, undergraduate marketing students from the Anderson School of Management unveiled a new advertising campaign for the 2017 Acura ILX titled “Live Life in High Gear” #LiveInHighGear. The campaign is part of the Acura ILX Marketing Challenge, an industry-education partnership program sponsored by Acura and managed by EdVenture Partners. University of New Mexico…

As Maybach Departs New Luxury PR Approach To Attract Buyers To Ultra Luxury Cars

Maybach was able to capture ultra luxury car buyers and had a love affair among some big name clients. So now that Maybach will enter the world of classic ultra luxury cars never to produce more. Which ultra luxury car brand will claim the alternative position to replace Maybach? Well, no shame in Bentley’s game…

‘Captivated’ – Mercedes-Benz Fashion Campaign

“Captivated” – Craig McDean and David James portray the new Mercedes-Benz CLS with Karolina Kurkova Mercedes-Benz is actively involved in fashion events in 30 countries on every continent. In addition to establish fashion weeks in Berlin, New York (up-coming from February 10th to 17th, 2011), London, Milan, Paris, the German luxury brand is also present…

Owners of Ultra Luxury Cars Design Inspiration V.I.P Invitation

Calling all owners of exotic cars! Mosnar Communications is looking for top executives, entrepreneurs, professionals, and anyone who owns an Ultra Luxury vehicle. Wanted are drivers/owners of: Rolls Royce Ghost, Rolls Royce Phantom, Bentley Arnage, Bentley Flying Spur, Bentley Mulsanne, Maserati Quattroporte, Aston Martin Rapide, Porsche Panamera and Maybach. You could add to your distinguish…

A Kool 2010 Ghost Sedan Rolls-Royce for the Young and Rich

The word is out that Rolls-Royce is planning on targeting the younger generation of wealthy consumers. I must admit when I think of Rolls-Royce I don’t traditionally think of cool or even a younger wealthy driver for that matter. However, with the right strategic planning and approach the concept could be a favorable one. Rolls-Royce…

China Luxury Market: Anjuny’s Smart Swarovski Convertible 280,000 Crystals

This is where knowing your target audiences really matters most. Who will buy the luxury goods and products you want to offer? Well, ZMC has a smart approach for its luxury car accessory brand Anjuny for eyeing the China luxury market. A smart PR move and concept. Offering a Swarovski crystal covered “Smart” convertible. The…