The America’s Cup Club Lounges at The BAUERs

History and technology, tradition and innovation, progress and sustainability: Today’s Venice is a story of the old and the new, the ancient and modern. Just like the America’s Cup, the oldest trophy in international sport, that has a new, exciting, modern look. Embracing the ‘new’ America’s Cup is the evidence of this duality in Venice,…

Luxury Brand | Dior Taipei 101 Opening

  GRAND OPENING – Christian Dior Taipei 101 Tower Opening Event on March 24th 2012  Reaching 508 meters, the Taipei 101 was, for four years, the world’s tallest building. One of the most recognizable, too, thanks to its structure that recalls a pagoda roof. Inside: the boutique. In the windows, the most recent haute couture…

Luxury Brand PR In The Fashion Show Front Row

Luxury brands have long used celebrity PR to encourage consumers to lust after their brands. For fashion PR the business of who is sitting front row is what draws media attention. Stars score big pay days to sit front row with perks of freebie clothes and accessories. The celebrity and the luxury brand both partner…

Seeding Kim Kardashian For Luxury Wedding Branding Was All Wrong

  Are we to be shocked or even stunned that Kim Kardashian’s marriage to Kris Humphries is ending only after 72 days of marriage. The luxury brands who banked on seeding Kim Kardashian as the luxury wedding brand ambassador are sure to feel the backlash. It was never a smart move to seed Kim Kardashian…

Kim Kardashian’s $18 Million Luxury Wedding Ambassador Branding

  Kim Kardashian will reportedly earn up to $18 million from her wedding. The reality TV star’s marriage to basketball ace Kris Humphries took place on Saturday in Montecito, Calif., and while no expense was spared on nuptials and the 440 guests, the couple are said to be netting a huge sum from their big…