Jennifer Lopez And Marc Anthony Branding Confusion Kohl’s vs. Gucci

Affordable luxury and high-end luxury are two different branding concepts. Which is exactly what one thinks of when comparing Kohl’s to Gucci. Recently, Jennifer Lopez and Marc Anthony announced they will be launching a his-and-hers contemporary “lifestyle and home décor brand” for Kohl’s Department Stores that will debut in fall of 2011. What’s the big…