Five Global New Strategies To Target China’s Luxury Market In 2015

That is no misprint, I plan to reveal how you can target China’s ultra wealthy from anywhere in the world. For the luxury market in China 2014, indeed was a significant game changer. However, targeting Chinese luxury consumers is still a smart move because economic development continues to grow at a fast pace in this…

Luxury Brands Digital Exposure In China Revealed

Previously dominated by Automobile brands, more than two thirds of the top 20 positions are held by Beauty, Fashion and Watches & Jewelry brands. Icons Prada, Harry Winston, Baccarat, Patek Philippe and Ralph Lauren, round out the Feeble category representing some of the weakest digital performances in China. Download the full rankings and key highlights from…

Hong Kong Beats Out NYC For Most Expensive District For Retailers

  Finally, after 11 years New York City no longer holds the top rank for the most expensive district for retailers. Hong Kong ended New York’s 11-year reign as the home of the world’s most expensive district for retailers as luxury-brand companies competed for space to sell goods to mainland Chinese tourists. Average annual rents at…

Next Generation Of Luxury Brands PR Profile No Logo Low Key

The most sought after luxury brand market in China has a luxury brand PR problem. It appears that the next generation of luxury brands PR profile is somewhat different from traditional luxury brands. Those who love traditional luxury brands know them by their brand logo identity. This way of thinking is changing…. Rupert Hoogewerf, chairman…

China Luxury Forecast, Why It Is Still Hot Continues To Grow

By now every luxury brand anywhere in the world knows about the China luxury memo. If you too are still looking at the “note to self target the China luxury market ASAP” memo. It might be a good idea to understand why the China luxury market is still so hot and continues to grow. To…

China New Luxury Brands To Watch On The Rise

All eyes are on China’s new emerging luxury brands on the rise and making big names. Smart luxury PR move for Chinese luxury brands who focus on China’s culture. Why not, they have an insider advantage and the entire world is looking to China to lead the luxury market.  So who is leading the pack…