The Luxury Brand War Inside China Online Retailers

Everyone in the luxury industry understands that China now stands for luxury. Which is why the demand to target the Chinese luxury market is essential for sustainability and growth. A recent hotspot for capturing the most desired target audience is China’s online retailers which is also causing major controversy. According to China Daily, China’s online…

Gucci In China, Chinese Luxury Goods, Plus Corruption

  All eyes are on China for luxury brands and targeting the Chinese luxury market is the object of every major luxury brand. So the desire to capture market share in China as a luxury brand leader is the future for luxury brands wanting to sustain. China is leading the market for consumers purchasing ultra…

China’s Love Affair With Luxury Cars

In Beijing, BMW dealerships are giving markdowns of as much as 19 percent on a 3-series car, while some Mercedes dealers are selling the C-Class Elegance model at 20 percent less than the suggested retail price, according to cheshi.com, a pricing guide tracking more than 3,000 dealers in the country. BMW, Daimler and Audi, the…

Louis Vuitton In National Museum of China Targets Luxury Travel

A guide looks in from the entrance of a hall for a Louis Vuitton Voyages exhibition at the National Museum of China in Beijing May 31, 2011. Louis Vuitton is making a pitch to consumers in a spot no Western brand has ventured before: the National Museum of China. The French luxury giant, celebrating its…