2016 Top Five Strategies For China Digital Luxury Promotions

Luxury brands learned a lot from 2015 and now that 2016 is about to be in full swing “digital marketing” is high on the rise. It’s important for top ultra luxury brands to improve their digital marketing strategies if they want to market effectively to China. Luxury Society held their Digital Luxury Keynote event that…

Five Global New Strategies To Target China’s Luxury Market In 2015

That is no misprint, I plan to reveal how you can target China’s ultra wealthy from anywhere in the world. For the luxury market in China 2014, indeed was a significant game changer. However, targeting Chinese luxury consumers is still a smart move because economic development continues to grow at a fast pace in this…

Luxury Brands Digital Exposure In China Revealed

Previously dominated by Automobile brands, more than two thirds of the top 20 positions are held by Beauty, Fashion and Watches & Jewelry brands. Icons Prada, Harry Winston, Baccarat, Patek Philippe and Ralph Lauren, round out the Feeble category representing some of the weakest digital performances in China. Download the full rankings and key highlights from…

Hong Kong Beats Out NYC For Most Expensive District For Retailers

  Finally, after 11 years New York City no longer holds the top rank for the most expensive district for retailers. Hong Kong ended New York’s 11-year reign as the home of the world’s most expensive district for retailers as luxury-brand companies competed for space to sell goods to mainland Chinese tourists. Average annual rents at…

Next Generation Of Luxury Brands PR Profile No Logo Low Key

The most sought after luxury brand market in China has a luxury brand PR problem. It appears that the next generation of luxury brands PR profile is somewhat different from traditional luxury brands. Those who love traditional luxury brands know them by their brand logo identity. This way of thinking is changing…. Rupert Hoogewerf, chairman…

China Luxury Forecast, Why It Is Still Hot Continues To Grow

By now every luxury brand anywhere in the world knows about the China luxury memo. If you too are still looking at the “note to self target the China luxury market ASAP” memo. It might be a good idea to understand why the China luxury market is still so hot and continues to grow. To…