8 Best Ways To Tell A Luxury Brand Story

Luxury brand attraction is more about the story behind the brand. If you want to sell luxury goods, it’s essential to create a heritage that is sustainable. What pushes consumers to invest in luxury goods? For Sonja Prokopec, ESSEC LVMH Chaired Professor of Luxury Brand Management, it is more than just craftsmanship that makes consumers…

Q & A: Having High Traffic Site Versus Social Media Followers

Q & A for this Monday is about a serious dilemma facing many luxury brands and retailers…The question is “would you rather have a high traffic website platform or millions of social media followers?”  Before you answer, do you understand that both offer very different returns on investment. Most people assume that having millions of…

Why Luxury Brands Need Data Scientists To Guide Influencers

Luxury brands need data scientists to improve upon their luxury marketing reach to guide influencers. Data science is also known as data-driven science. Which is an interdisciplinary field about scientific methods, processes, and systems to extract knowledge or insights from data in various forms, either structured or unstructured, that similar to data mining. Data Scientists Digiday.com…

Why Luxury Brands Should Avoid Influencer Social Media

Luxury brands are quickly looking to “influencer social media” as the sole solution to generate more digital revenue online. Sorry to report “social media” is not the largest influencer platform to reach consumers looking to buy online.  Don’t get me wrong, social media is still very important when it comes to luxury marketing engagement. However,…

Luxury Digital Marketing Hack

You might not know this but we create “luxury digital marketing” campaigns working with luxury brands and agencies.  Certainly, here at MC Mosnar Communications we have seen our fair share of luxury campaigns. From million dollar budgets to affordable emerging luxury brand wannabes…to say that we are pretty particular about luxury digital marketing is an…

Congratulations Diddy

Diddy deserves a giant congratulations, he is now King of the throne for 2017 Celebrity 100 List! Which identifies the world’s highest-paid entertainers. Sean Combs formerly known as Puff Daddy, today is just called Diddy and Puff to many close friends. Diddy Ultimately, Combs is the celebrity brand of his company…Diddy understands the value of digital…