Why Luxury Brands Should Avoid Influencer Social Media

Luxury brands are quickly looking to “influencer social media” as the sole solution to generate more digital revenue online. Sorry to report “social media” is not the largest influencer platform to reach consumers looking to buy online.  Don’t get me wrong, social media is still very important when it comes to luxury marketing engagement. However,…

Luxury Digital Marketing Hack

You might not know this but we create “luxury digital marketing” campaigns working with luxury brands and agencies.  Certainly, here at MC Mosnar Communications we have seen our fair share of luxury campaigns. From million dollar budgets to affordable emerging luxury brand wannabes…to say that we are pretty particular about luxury digital marketing is an…

Congratulations Diddy

Diddy deserves a giant congratulations, he is now King of the throne for 2017 Celebrity 100 List! Which identifies the world’s highest-paid entertainers. Sean Combs formerly known as Puff Daddy, today is just called Diddy and Puff to many close friends. Diddy Ultimately, Combs is the celebrity brand of his company…Diddy understands the value of digital…

How To Sell Luxury Goods From Scratch

Are you just starting out trying to sell luxury goods from scratch? Please don’t get discouraged about the luxury marketplace. Well, you may feel like that’s easier said than done “when top luxury brands and retailers are suffering, right?” The bad news is that luxury brands are failing horribly at luxury marketing.  Not all bad,…

Luxury Vs. Luxurious For Digital Marketing

Many feel that luxury by definition is being defined wrong today. Is luxury good enough to be luxurious?  That depends on the luxury niche, when referring to “fashion” luxury is in a state of disruption. Where luxury goods “origin” has always been centered around a brand’s heritage.  Luxury Vs. Luxurious How a luxury brand introduces…

Best Compliance Practices Influencer Digital Marketing Tips

Influencer digital marketing is the new black or greenery hue and this year it’s all about digital promotions. To make sure that you are in full “compliance” make sure to follow our best practices. Luxury brands will be seeking collaboration relationships to enhance their digital presence in hopes of driving more revenue. It will be important…