SHOPBOP #HolidayHowTo

SHOPBOP launches #HolidayHowTo targeted celebrity and influencer driven holiday campaign. The luxury campaign highlights influencers in a behind the scene capture at the top of their fields across categories including fashion, home décor, street style, and fitness. The #HolidayHowTo campaign consists of weekly features spotlighting celebrities and how they holiday with SHOPBOP. The campaign spans all digital…

Top Women’s Fashion Fall/Winter Campaigns 2015 Luxury Brand Ambassadors

Fashion PR for luxury brands is always closely linked to the influence of their luxury brand Ambassador. How influential a model is today will also influence what consumers will buy. Generally, top luxury brands have big budgets to afford hiring models who are at the top of their game. One key factor for fashion fall/winter…

Fashion and Luxury Goods Mark Weber’s Book ALWAYS IN FASHION

 McGraw Hill Professional announced globally that they will be publishing Mark Weber, one of the most successful executives in the world of fashion and luxury goods, Chief Executive Officer, LVMH Inc. (U.S.) Chairman and CEO, Donna Karan International new book ALWAYS IN FASHION just in time for New York Fashion week 2015.  Mark Weber delivers leadership…

Secret Lifestyle Luxury PR Branding For Million Dollar Goods

Understanding luxury PR branding can be a very complex product and service to explain. Can you still find consumers who actually want to purchase million dollar goods today? The answer to that question is YES, in fact there are more consumers who want million dollar goods than the luxury industry is servicing right now. Lately,…

Luxury PR The Art of Bulgari: La Dolce Vita & Beyond, 1950 – 1990 Continues

The Art of Bulgari: La Dolce Vita & Beyond, 1950 – 1990 continues the Fine Arts Museums’ strong track record of exhibitions highlighting the work of decisive figures and movements in the world of fashion and design including: Cartier in America, Balenciaga and Spain, Yves Saint Laurent and The Fashion World of Jean Paul Gaultier…