Gucci Stories Winter 2016

Gucci stories take us far away for winter 2016. Featuring psychedelic scenography that is echoed in the energy and decoration in Alessandro Michele’s collection. Wandering from tea houses to pachinko parlors with carefree abandon, the Gucci kids collide with the chaotic lights and sounds of Tokyo! Gucci Stories Winter 2016 Top trending luxury digital media on Gucci: …

The RealReal SoHo Pop-up Shop What’s Inside

The RealReal selected SoHo neighborhood of New York City for its first-ever pop-up shop! For the first time luxury shoppers will be able to take part in a beautiful brick-and-mortar experience, unlike peer-to-peer consignment sites. Why The RealReal is unique is because they take possession and authenticate all items prior to sale and thus, is able to…

Luxury Advertising Creating Controversy Branding

Luxury advertising is pushing limits to challenge fake news stories, introducing controversy branding. So it appears that “controversy branding“ is a real big deal in luxury advertising at the moment and many emerging luxury brands can even use it to capture brand awareness engagement. Luxury Advertising French luxury brand Yves Saint Laurent enforced controversy branding…

Create Your Own Luxury Brand Holiday Merch Online Store

Holiday Merch online stores are “driving crazy revenue” for celebrities right now. This is also the perfect time for luxury brands and luxury agencies to jump-in on the revenue earnings action. Luxury PR firms and luxury marketing agencies must inline luxury offerings with supply for impulse buying demand. Holiday Merch Online Store This is exactly…

Yaok Solves Online Problems For Luxury Boutiques

Yaok has solved the problem for luxury boutiques searching for an online solution to offer luxury goods. Yaok has taken the lead to build an official online reservation service for offline brand boutiques, which effectively tackles the existing online and offline conflict. Yaok The World’s First Official Online Reservation Platform After 10 years of market research…

Gilt.com Absolutely Winning With #GiltLife Luxury Experiences

Gilt.com is absolutely winning with their new #GiltLife luxury experiences campaign for fall! As the go-to innovative online shopping destination we would never expect anything less from this outlet. The fall campaign takes digital marketing for luxury brands to a new level. The campaign features Alessandra Ambrosio, Kate Bosworth, and Marcus Samuelsson all in custom video spots that…