How-to Gain Access To Alibaba’s Luxury Pavilion

Alibaba’s Luxury Pavilion is now bridging a designer fashion trustworthy zone that Amazon hasn’t developed yet. The success of Alibaba’s Luxury Pavilion will likely prompt more luxury brands to sell on their platform. Luxury Pavilion  Luxury Pavilion is available only on Tmall, a B2C marketplace for retailers. There are an estimated 14,500 brands (luxury and non-luxury)…

Bleisure Style: Michael Kors Luxury Fall Winter 2017 Campaign

Michael Kors luxury campaign for Fall and Winter 2017 is all about street style influence. Reflecting on the busy jet-setting lifestyles of consumers who travel the world. As Bleisure “business travel” expands, Michael Kors is on track to be the fashion brand of choice. Michael Kors Luxury Fall Winter 2017 Campaign Michael Kors is a world-renowned,…

Gucci Stories Winter 2016

Gucci stories take us far away for winter 2016. Featuring psychedelic scenography that is echoed in the energy and decoration in Alessandro Michele’s collection. Wandering from tea houses to pachinko parlors with carefree abandon, the Gucci kids collide with the chaotic lights and sounds of Tokyo! Gucci Stories Winter 2016 Top trending luxury digital media on Gucci: …

The RealReal SoHo Pop-up Shop What’s Inside

The RealReal selected SoHo neighborhood of New York City for its first-ever pop-up shop! For the first time luxury shoppers will be able to take part in a beautiful brick-and-mortar experience, unlike peer-to-peer consignment sites. Why The RealReal is unique is because they take possession and authenticate all items prior to sale and thus, is able to…

Luxury Advertising Creating Controversy Branding

Luxury advertising is pushing limits to challenge fake news stories, introducing controversy branding. So it appears that “controversy branding“ is a real big deal in luxury advertising at the moment and many emerging luxury brands can even use it to capture brand awareness engagement. Luxury Advertising French luxury brand Yves Saint Laurent enforced controversy branding…

Create Your Own Luxury Brand Holiday Merch Online Store

Holiday Merch online stores are “driving crazy revenue” for celebrities right now. This is also the perfect time for luxury brands and luxury agencies to jump-in on the revenue earnings action. Luxury PR firms and luxury marketing agencies must inline luxury offerings with supply for impulse buying demand. Holiday Merch Online Store This is exactly…