Fashion and Style PR Archive
-
Luxury Brand | Dior Taipei 101 Opening Event
Posted on March 28, 2012 | No CommentsGRAND OPENING – Christian Dior Taipei 101 Tower Opening Event on March 24th 2012 Reaching 508 meters, the Taipei 101 was, for four years, the world’s tallest... -
Luxury Brand PR In The Fashion Show Front Row
Posted on March 13, 2012 | 1 CommentLuxury brands have long used celebrity PR to encourage consumers to lust after their brands. For fashion PR the business of who is sitting front row is what draws media... -
Luxury Brand – VALENTINO Couture Rises Up 24 Per Cent
Posted on September 3, 2011 | No CommentsVALENTINO Up 24 Per Cent According to VOGUE UK, Ella Alexander, VALENTINO has reported a revenue boost of 24 per cent in the past six months, helping it to return... -
When The Shoe Fits – Salvatore Ferragamo
Posted on July 7, 2011 | No CommentsLuxury experiences in China – A KPMG study about the brand Salvatore Ferragamo Paul Cadman, Asia Pacific CEO and Christian Foddis, Regional General Manager, Salvatore Ferragamo, interviewed by KPMG. Ferragamo... -
The Quest For Authenticity – Chanel
Posted on June 27, 2011 | No CommentsLuxury marketers have waged a seemingly never-ending battle against counterfait goods in China. Despite recent government efforts to step up enforcement, faux luxury will unlikely disappear anytime soon. Manufacturers, along...