Luxury Beauty PR Lancôme Adds New Mobile and Tablet Commerce Sites

The new mobile experience sites were designed and implemented by SapientNitro, an agency valued for its leading work in mobile and omni-channel customer experience, and leverages the Demandware Commerce platform – the digital commerce solution also powering Lancôme’s ecommerce website, www.lancome-usa.com. Lancôme, SapientNitro and Demandware partnered to launch a unique online experience that enhances the…

Hollywood PR Coconut Obsessed: Coconut Water and Coconut Oil Healthy Hot

Hollywood A-List has a true passion for Coconut! Starting with Coconut Water the biggest demand for dieting and health. Leading the luxury branding is Vita Coco the “IT” accessory right now period. Madonna loved Vita Coco so much that she invested $10 million dollars in the company. Other Celebs who are vested as investors and…

Water That Represents Luxury PR: The Dubai Collection "The Ten Thousand"

I am always captured by those who get it right when it comes to luxury branding and promotions. These days the economic recession has made it easy to identify the real from the fake. And we thought the recession was all bad. How about branding water and putting the world’s most expensive price tag on…