Spot Real Luxury Social Media Influencers From Fakes

Luxury brands often seek to partner with luxury social media influencers. The biggest problem is that a great majority of these luxury social media influencers are actually “imposter influencers” big fakes with little influential power.  This theory of luxury marketing is often done without deep research value and the ROI is essentially damaged as a…

SHOPBOP #HolidayHowTo

SHOPBOP launches #HolidayHowTo targeted celebrity and influencer driven holiday campaign. The luxury campaign highlights influencers in a behind the scene capture at the top of their fields across categories including fashion, home décor, street style, and fitness. The #HolidayHowTo campaign consists of weekly features spotlighting celebrities and how they holiday with SHOPBOP. The campaign spans all digital…

Best Luxury Holiday Digital Gift Guide Strategies

Luxury brands can increase revenue earnings immensely this holiday season! To benefit from creating a “Luxury Holiday Digital Gift Guide” luxury brands need to make sure they implement the “best strategies” to attract luxury shoppers. Luxury holiday digital gift guides are amazing for growing online revenue very fast.  Would you love to strengthen the digital media…

Luxury Digital Marketing Influencers Versus Social Media Bloggers

Luxury digital marketing influencers will compete against social media bloggers in 2017! The primary prize at stake is to capture attention from “luxury consumers” to attract more luxury brands for content sponsorship on mobile digital website platforms.  This battle has been hidden somewhat in secrecy for awhile, it’s the “luxury digital marketing Influencers” who stand…

Best Luxury Digital Marketing Holiday Content Strategy Innovation

Luxury digital marketing for the holiday season will be all about content strategy, especially when it comes to “innovation designed to sell” more luxury goods. If it is true that content is King, then digital marketing from an influencer marketing PR platform is the throne to rule the world.  Luxury brands who seek to attract…

How Ralph Lauren Owns Online Influence

Ralph Lauren is the leader in digital marketing with an online market share of 19.2% over other top luxury brands. When it comes to online influence RL is setting the standard with their disruptive digital marketing strategies. Ralph Lauren is the third-largest branded apparel company “by revenue” in the United States. How RL owns online influence…