Spot Real Luxury Social Media Influencers From Fakes

Luxury brands often seek to partner with luxury social media influencers. The biggest problem is that a great majority of these luxury social media influencers are actually “imposter influencers” big fakes with little influential power.  This theory of luxury marketing is often done without deep research value and the ROI is essentially damaged as a…

SHOPBOP #HolidayHowTo

SHOPBOP launches #HolidayHowTo targeted celebrity and influencer driven holiday campaign. The luxury campaign highlights influencers in a behind the scene capture at the top of their fields across categories including fashion, home décor, street style, and fitness. The #HolidayHowTo campaign consists of weekly features spotlighting celebrities and how they holiday with SHOPBOP. The campaign spans all digital…