Assouline Opening at The BAUERs Hotel

Creating a new an historic and intimate shopping experience, Assouline, the internationally renowned American publisher of luxury lifestyle literary works, is excited to announce the launch of its first boutique in Venice at the extravagant BAUERs Hotel.   About Assouline Renowned for its highly original graphic concept, Assouline creates the most sophisticated books in the world.…

Luxury PR Aluminum Body of the 2013 Range Rover Vehicle

Land Rover North America has teamed up with Architectural Digest and the New York-based design firm Hollwich Kushner (HWKN) to create a one-of-a-kind public art installation, inspired by the aluminum body of the 2013 Range Rover vehicle. The installation is on display now through Sunday, June 9, in New York City’s Meatpacking District. The public…

A Luxury Brand Must Have Brandlicity: Memoir Self Help Guide How To Brand A Business

Most new luxury brands will fail because they can’t penetrate the marketplace fast enough. In fact, about 50% of businesses fail in the first year and approximately 95% of businesses fail within five years. A greater problem for the CMO (Chief Marketing Officer) is that they often are out of touch with reality when it comes…

Why Real Chinese Billionaires Heart Johnnie Walker House Exclusive Insider

If the world is excited to watch Gangnam style there might be more excitement to experience the high society lifestyle for real. Something fresh and different is inside the distinguish man society of the Johnnie Walker House. A hot demand among elite Chinese billionaires is this well-established luxurious brand an insider right-of-passage. This attraction has…

Luxury Travel Hotel: Announcing Trump Tower Punta del Este

Situated in a prime location on Playa Brava, the 538,195 sq. ft. Trump Tower Punta del Este, a contemporary glass tower to be comprised of two intersecting cylindrical structures, marks The Trump Brand’s expansion into the South American continent and is primed to set a new standard of excellence for premier luxury residential developments in…

Luxury Brand PR One in Five Online Bargain Hunters Duped by Sites Selling Counterfeit Goods

With the 2012 holiday shopping season right around the corner, MarkMonitor®, the world leader in enterprise brand protection and part of Thomson Reuters, today released its latest study examining e-commerce and counterfeit goods. Focusing on the apparel and luxury goods segments, the MarkMonitor Shopping Report found that one in five bargain hunters in the U.S.…