A Luxury Brand Must Have Brandlicity: Memoir Self Help Guide How To Brand A Business

Most new luxury brands will fail because they can’t penetrate the marketplace fast enough. In fact,Ā about 50% of businesses fail in the first year and approximately 95% of businesses fail within five years. A greater problem for the CMO (Chief Marketing Officer) is that they often are out of touch with reality when it comes…

Luxury Brand PR One in Five Online Bargain Hunters Duped by Sites Selling Counterfeit Goods

With the 2012 holiday shopping season right around the corner, MarkMonitorĀ®, the world leader in enterprise brand protection and part of Thomson Reuters, today released its latest study examining e-commerce and counterfeit goods. Focusing on the apparel and luxury goods segments, the MarkMonitor Shopping Report found that one in five bargain hunters in the U.S.…

Interstate Hotels & Resorts Adds New Luxury Brand Management

Interstate Hotels & Resorts today announced that Interstate China has signed an agreement to manage the 396-room Jiaxing Jin Jiang Xiang Jiadang Lake Hotel, its 10th managed or signed hotel in China. The Jiaxing hotel is anticipated to open in 2013 and is the third Jin Jiang branded hotel managed by Interstate China. Interstate China…