Luxury Beauty PR Lancôme Adds New Mobile and Tablet Commerce Sites

The new mobile experience sites were designed and implemented by SapientNitro, an agency valued for its leading work in mobile and omni-channel customer experience, and leverages the Demandware Commerce platform – the digital commerce solution also powering Lancôme’s ecommerce website, www.lancome-usa.com. Lancôme, SapientNitro and Demandware partnered to launch a unique online experience that enhances the…

Luxury Fashion Lifestyle: Ivanka Trump Brand

As Executive Vice President of Development and Acquisitions, Ivanka Trump (@ivankatrump) is charged with the domestic and global expansion of the Trump Organization’s real estate footprint. Trump is involved with all aspects of the company’s real estate and hotel management initiatives and is the co-founder of the Trump® Hotel Collection. Trump is a principal of…

Wealthy U.S. Women Love A Coach Handbag Also Adore Kors

Among high-income U.S. women, Coach is the best-known (70%) and most frequently purchased (24%) brand in the past year, but ranks tenth on the overall LBSI with a score of 7.19. Judith Leiber earns the highest LBSI score (7.72) with exceptional strength in customer evaluations of materials, design and exclusivity. Leiber is also deemed the brand…

Four Best Holiday Campaigns For Luxury Brand Value and Lifestyle PR Connection

Luxury is a perception and how consumers perceive luxury is through lifestyle. Many of the top leading luxury brands in the world today view themselves as luxury lifestyle brands. To connect with wealthy consumers it is very important to engage and influence the environment that they live in. MosnarCommunications.com offers luxury PR, lifestyle, and brand…

Luxury Lifestyle Katy Perry and Coty Inc. Team For Innovative New Line of Fragrances

Eight-time Grammy nominee Katy Perry is one of the best-selling recording artists of this era. Her monumental album Teenage Dream, which has sold more than 5 million copies and 50 million single downloads to date, has remained in the Top 40 album charts since its release two years ago. Perry is a global superstar, touring…

Luxury Brand Movado Group, Inc. Strong Third Quarter Results

Movado Group, Inc. designs, sources, and distributes MOVADO®, EBEL®, CONCORD®, ESQ® Movado, COACH®, TOMMY HILFIGER®, HUGO BOSS®, JUICY COUTURE® and LACOSTE® watches worldwide, and operates Movado company stores in the United States. Movado Group, Inc. also plans to launch a collection of SCUDERIA FERRARI® watches beginning in fiscal 2014. SCUDERIA FERRARI® During the third quarter…