Acura TLX Luxury Sedan Marketing Campaign Makes Brand History

Photo credits Acura The all-new 2015 TLX was designed to deliver a unique and compelling blend of sports-sedan dynamic proportion, premium luxury refinement and super-handling performance, appealing to a broad cross-section of luxury customers with three all-new powertrains and advanced chassis technologies that respond intelligently to the will of the driver. The TLX lineup features three distinct…

The Luxury Brand Marketing Lesson From Top Selling SUV #SizeMatters

When you think of the top selling luxury SUV, maybe Acura is not a first or second thought. However, Acura’s MDX is now the top selling luxury SUV ever beating out some big name rivals to take this honor. What luxury brand marketing lesson can we learn from their success? First, Acura reports they sold 692,710 MDXs since…

Vertu for Bentley Distinctive Luxury Smartphones

At the headquarters of Bentley in Crewe, Wolfgang Durheimer, chairman and CEO of Bentley Motors, said: “Bentley’s new partnership with Vertu brings together two world-leading brands, defined by their commitment to performance, luxury and customer experience. The collaboration expands Bentley’s luxury range into the cutting-edge world of mobile communications and offers customers a new way to experience…

Luxury Automotive Brand Lincoln Promotes New MKC Using Content Marketing and Social Media Influencers

Photo credits The Lincoln Motor Company “Dream Ride” is an immersive virtual ride experience that puts online visitors in the passenger seat of an MKC with actor Sam Page as he races across town in pursuit of actor Daniel Taylor, a suspected wallet thief. Along the way, viewers are treated to an up-close look at features…