How-to Sell More Luxury Cars With Geolocation, Content Marketing, Branding

In these very fast pace times often people don’t stop to formally introduce themselves. It seems that luxury car brands are more interested in selling accolades by highlighting their merits as an introduction offering. No wonder they have an harder time attracting women and Millennials to buy their luxury vehicles. First off this is a very…

Alcantara Fantasy House Paris Auto Show

Alcantara represents a prime example of Italian-produced quality. As a registered trademark of Alcantara S.p.A. and the result of unique and proprietary technology, Alcantara® is a highly innovative material that offers an unrivalled combination of sensory, aesthetic and functional qualities. Thanks to its extraordinary versatility, Alcantara is the choice of leading brands in a number of…

Mercedes Benz USA Selling More Luxury Cars Than Ever In History

Photo credits Mercedes-Benz USA Mercedes Benz USA headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States.  MBUSA offers drivers the most diverse line-up in the luxury segment with 14 model lines ranging from the sporty CLA-Class four-door coupe to the flagship S-Class and the SLS AMG…

Priceline.com Uses Survey Data To Launch Luxury Rental Cars

“This new offering from priceline.com demonstrates our commitment to our customers and what we know they are looking for when renting a car.  We believe travelers will have a variety of reasons to choose a ‘fun ride,’” said Bill Jose, Senior Vice President, Rental Cars, priceline.com. “Whether you’re a business or a leisure traveler, Fun Rides…