Luxury Car Most Wanted Full-size Electric Sedan Tesla Model S

Motor Trend named the Tesla Model S electric vehicle as their 2013 Car of the Year! It is the first time in Motor Trend’s 64-year history that the award has gone to a vehicle not powered by an internal combustion engine. “It drives like a sports car, eager and agile and instantly responsive,” wrote Angus MacKenzie, editor-at-large…

Luxury Car PR Lexus LS Marketing Campaign

Generations of the Lexus LS have inspired an entire industry through visionary innovation, craftsmanship and design. And now the flagship not only has a new face, but has more than 3,000 new parts. The LS line-up also includes the first-ever LS F SPORT, and a marketing campaign to highlight the thrilling, exclusive lifestyle LS drivers…

JMPR Public Relations Named Infiniti Agency of Record

Infiniti today announced JMPR Public Relations, Woodland Hills, Calif., as agency of record for its product and lifestyle communications efforts in the United States. JMPR will be responsible for media relations activities and provide strategic brand-building counsel as Infiniti continues to broaden its product line and presence in the competitive performance luxury automobile segment. JMPR…

Brandchannel Reveals Why Audi Has The Best Luxury Brand Social Media Engagement

This may be a sign for luxury car brands that it is time to start engaging. What’s the use of having fans and followers if you don’t interact with them? Luxury brands should certainly take advantage of social media platforms to connect with their audiences. Consumers are savvy and the days of fluff ads and…

Renault Plans Luxury Brand Initiale Paris

In two phases Renault will launch its luxury brand  Initiale Paris… Renault currently uses the name Initiale for a trim level that indicates a well-equipped range-topping model from Renault’s lineup. Concept Initial was also the name of a concept car from 1995 which previewed a lozenge-badged flagship sedan. In May Tavares also announced that Renault…