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Luxury Events

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The Power of Events in Luxury Branding and PR: A Masterclass from Dior and Saks

Events play a pivotal role in the world of luxury branding and PR. They offer an unparalleled platform for luxury brands to showcase their exclusivity, craftsmanship, and heritage. Such events are not just about presenting products; they are about creating an immersive brand experience that resonates with high-end consumers. In an industry where personal experience …

SKII Limited Edition Holiday Collection #ChangeDestiny

SKII launches new Limited Edition Holiday Collection of Facial Treatment Essences and honor Priyanka Chopra and Olivia Palermo, inspirational women who have changed their destiny. Inspired by the brand’s global #ChangeDestiny campaign that challenges the belief that destiny is set at birth and celebrates women who have gone beyond limitations to pursue their dreams and shape their …

Luxury Events For Designing Buying Mood Experiences

It seems like luxury events create tons of luxury PR media to highlight luxury brands. Adding great platform influential value to social media for Instagram, Pinterest, and so on. However, especially when watching reality  television known for being notorious at filming around luxury events. The most important question is “are consumers buying luxury goods at …

Salon Allure Expands With Hammock At W South Beach Hotel & Residence #Luxury

Salon Allure has teamed up with retail visionary Babalu to create Hammock – an expansion of the Salon Allure trade show with more creative exhibition spaces, previous sell-out suites and brand-new events during Swim Week, July 18-20. LYCRA® XTRA LIFE™ Brand is again serving as presenting sponsor for Hammock. Recognized as Swim Week’s premiere luxury lifestyle …