Coach and Disney Join Forces In Luxury Brand Campaign

Coach and Disney join forces for a limited-edition collection featuring Mickey Mouse designs on Coach leathergoods and ready-to-wear fashions. Mixing the irreverent with the iconic, the collection will launch exclusively in a specially-designed concept at the Coach store in Soho, New York and at Colette, the celebrated store on rue St. Honore in Paris. It will release…

Delta Brands Free Entertainment As Luxury Experience

Delta brands free entertainment and advances luxury experience. Delta has made significant investments in its on-board product and the customer experience, including modernizing the interiors of hundreds of aircraft with high capacity overhead bins, seatback entertainment systems, new lavatories, ambient LED lighting, new seats with power outlets, and other upgrades. Delta is the only U.S.…

Caesar Palace Past To Present Lessons In Anniversary Celebration

Caesars Palace new luxury PR media campaign proves why the brand has continuously evolved through the past five decades to become the leader on the Las Vegas Strip. From bringing the biggest names in entertainment including five-time Grammy Award winner Celine Dion to an unmatched collection of celebrity chefs, top sporting and special events, luxury…

Baccarat Hotel NY Launches Luxury History Experience Campaign

Baccarat Hotel NY introduces a luxury PR campaign based on history and experience. Baccarat Hotels & Resorts launched in March 2015 with the opening of its flagship New York property, followed by Rabat, Morocco, in 2016, with additional openings in Dubai and Doha over the course of the next several years.  Baccarat debuted The Heritage…

Nail A Perfect PR Pitch Luxury Public Relations Survival Guide

When it comes to luxury PR public relations what matters most is the pitch line to build relationships. Without the perfect PR pitch doors will never open to foster the right relationships to gain free publicity for luxury brand clients. So, what this essentially means is that learning how-to improve a PR pitch can result…

L Catterton The Big Deal Luxury Global Consumer-Focused Private Equity Firm

L Catterton will become the largest global consumer-focused investment firm with six distinct and complementary fund strategies focusing on consumer buyout and growth investments across North America, Europe, Asia and Latin America, in addition to prime commercial real estate globally. L Catterton expects to grow its assets under management to more than $12 billion after various successor…