Luxury Public Relations Archive
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Luxury PR 2012 What’s Hot, Out, and New Year In
Posted on January 13, 2012 | No CommentsIn 2012 the luxury industry is going to be bigger than big. We saw a tremendous comeback in 2011 and now that luxury consumers are not shy about spending again... -
Greek Luxury Goods Brand Folli Follie Common Factors With Warren Buffett
Posted on May 23, 2011 | No CommentsGuo Guangchang, chairman and founder of Fosun, China’s largest private conglomerate, wants to be like Warren Buffett. When Mr Guo announced last week that his company had bought a stake... -
Time To Get Naked New “Luxury Condoms” Priced At $56 Dollars
Posted on May 23, 2011 | No CommentsHere’s a new way to impress the ladies. Naked Condoms, one of a slew of new luxury prophylactic brands, caters to “edgy, hip, and rich” men and women, company CEO... -
Hotel PR The New Debate What Campaign Is Hot
Posted on May 23, 2011 | No CommentsThe pressure is on for hotel PRs to achieve more than brand exposure, with campaigns now expected to drive footfall and increase revenue. At this month’s roundtable, luxury hotel PRs... -
What’s Hot About Milan Station When It Comes To Luxury
Posted on May 23, 2011 | No CommentsHong Kong’s popularity as a luxury-goods market, boosted by well-heeled tourists from neighboring mainland China, is being matched by demand in the city for shares in luxury brand companies, exemplified...