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Luxury Public Relations

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Luxury PR 2012 What’s Hot, Out, and New Year In

In 2012 the luxury industry is going to be bigger than big. We saw a tremendous comeback in 2011 and now that luxury consumers are not shy about spending again things will pick up even more. For luxury PR and marketing there will be some major changes in 2012 and I want to give you …

Greek Luxury Goods Brand Folli Follie Common Factors With Warren Buffett

Guo Guangchang, chairman and founder of Fosun, China’s largest private conglomerate, wants to be like Warren Buffett. When Mr Guo announced last week that his company had bought a stake in Folli Follie, the Greek luxury goods brand, he quoted the example of Mr Buffett twice in half an hour to make clear his intention …

Hotel PR The New Debate What Campaign Is Hot

The pressure is on for hotel PRs to achieve more than brand exposure, with campaigns now expected to drive footfall and increase revenue. At this month’s roundtable, luxury hotel PRs debate the challenges they face and the potential opportunities for creativity. There was someone missing from this month’s Hotelier roundtable; a man. Six glamorous women, …

What’s Hot About Milan Station When It Comes To Luxury

Hong Kong’s popularity as a luxury-goods market, boosted by well-heeled tourists from neighboring mainland China, is being matched by demand in the city for shares in luxury brand companies, exemplified by a near doubling of the value of Milan Station on Monday. Shares in Milan Station, which sells second-hand and new luxury handbags, surged as …