Burberry Switch To New Luxury Marketing

Burberry made a switch to put more energy in their luxury marketing and storytelling to launch new product categories. A smart move after attracting over 42  million views online for Burberry’s Christmas luxury ad campaign.  Curating origin of their founder Thomas Burberry, the luxury brand utilized heritage storytelling which always resonates well with high-end target…

Kids Lifestyle Shopping Curating Influence

Kids lifestyle shopping by curating influence is the new “It” factor in luxury marketing. If you target the kids marketplace curating is where you want to immediately shift your focus efforts. Well, that is if you want to sell more merchandise centered around kids lifestyle!  What’s the big deal with kids clothes anyway?  It’s a…

Four Rules For Curating Killer Influencer Lists

Curating killer Influencer lists is the new black in luxury marketing. If you desire to sell more luxury goods, there are four rules to always follow to make this happen. Where today, Influencers out pace luxury brands with their engaging experiences on social media. Most luxury brands are just trying to keep up by offering…

Luxury Brands Need Omni-Channels With Two Things

If luxury brands want to sell more fashion, they must improve digital footprints for their Omni-Channels  focusing on just two things. The emerging of digital technologies, social media and mobile devices has led to the significant changes in the retail environment and present opportunities for luxury retailers to redesign their marketing strategies.  Today customers are…

Coach Names Selena Gomez New Face Brand Ambassador

Coach goes on the record and makes it official, actress and singer Selena Gomez is their new face brand ambassador! The powerhouse collaboration with Coach and Gomez will be wide ranging and commence with Selena appearing in Coach’s fall 2017 fashion campaign. It will also include a special design project with Coach Executive Creative Director Stuart Vevers. …