Farfetch.com Nails Luxury Fashion Digital Marketing #TheOne

Farfetch.com is the ultimate digital marketing website platform when it comes to selling luxury fashion online. This site has mastered curating high fashion directly from their website delivered to the luxury consumer ready to buy! Upon entry to the very responsive interactive platform, luxury shoppers are invited to join the Farfetch.com newsletter for exclusive access to…

How-to Create A Google Trusted Store Luxury Brand Online Reputation

Google Trusted Store badge is the pinnacle of acceptance when it comes to luxury online shopping. A luxury brand wanting to attract more digital luxury shoppers, must focus on creating an influential online reputation faster. The perfect solution to achieve this is with having a Google Trusted Store badge to build an online reputation of trust! …

Michael Kors After Dark Glamour Holiday 2016 Luxury PR

Michael Kors takes After-Dark glamour to new levels for their Holiday 2016 campaign. This holiday seasonal will be all about the reds. Innovative opulence, lace and velvet. Making big statements for highlighting Michael Kors famous bags in stunning visuals. Michael Kors features a variety of amazing looks to shop directly on their interactive mobile digital…

Phygital Luxury Digital Marketing

Luxury digital marketing needs ” Phygital” the art of combination for digital and physical. Creating an innovation to  design influencer PR marketing through purchase engagement.  Digital marketing for luxury brands can drive more in-store and online purchases. The use of mobile apps connect digital and physical in direct contact real-time. An approach to meet the…

Best Luxury Digital Marketing Holiday Content Strategy Innovation

Luxury digital marketing for the holiday season will be all about content strategy, especially when it comes to “innovation designed to sell” more luxury goods. If it is true that content is King, then digital marketing from an influencer marketing PR platform is the throne to rule the world.  Luxury brands who seek to attract…

Abercrombie & Fitch Co. Goes Digital With Redefined Identity #ANF

Abercrombie & Fitch Co. has a new brand conviction that will be launched with the Company’s largest ever advertising campaign to kick off this year’s holiday season.  At the same time, A&F will introduce a completely redesigned website, all-new digital advertising across video streaming websites, music platforms, and social media, and out-of-home marketing in New York…