China’s Fashion Bloggers Next Big Seeding Celebrities for Luxury Brands

As luxury brands continue to scramble for strategies to target super rich Chinese consumers. A solution to gain credibility is to win China’s fashion bloggers. Actually, luxury brands are gifting China’s fashion bloggers like they are top celebrities. The credibility value that China’s fashion bloggers hold to influence Chinese consumers to purchase luxury goods is…

Cartier Says No to Branding As Luxury Hotel, Yes to Targeting China Luxury Market

No secret that Cartier is the leading luxury brand in China. Which the Asian luxury market growth presents an open opportunity for luxury brands to expand. Cartier seemingly gets it when it comes to brand recognition and identity focus. The established luxury brand is one of the world’s oldest luxury jewelers and watchmakers started in…

A Kool 2010 Ghost Sedan Rolls-Royce for the Young and Rich

The word is out that Rolls-Royce is planning on targeting the younger generation of wealthy consumers. I must admit when I think of Rolls-Royce I don’t traditionally think of cool or even a younger wealthy driver for that matter. However, with the right strategic planning and approach the concept could be a favorable one. Rolls-Royce…