Break News

LONDON (Mosnar Communications) Virgin America has just announced big plans for their fleet in 2013! Starting in 2013 Virgin America has plans to order 40 Airbus A320 jetliners. At this time the airline is not disclosing value amounts for the deal. Industry insiders are stressing that the deal is worth up to $3.26 billion dollars.

This deal will also come with an option to purchase additionally 20 aircraft for delivery in the year 2017. Projections for Virgin America include growth from 28 aircraft to 90 aircraft units by 2016.

The distinguished Airbus is a unit of the European Aeronautic Defence & Space C.

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The same theory still holds true, increasing a newsworthy interest can always create a demand for supply. Wanting to sell more luxury private jets? Try holding a newsworthy air show!

Remember every event must be driven with a purpose.  What is it that truly interests your target audience the most? When introducing your luxury private jet focus on details that will educate potential luxury private jet owners about what you offer to the industry. More specifically, what is it that makes you standout in the crowd? Keep in mind that luxury is a perception and creating a lifestyle demand you have to build credibility for brand awareness.

To reach luxury audiences you will need to present features and benefits that offer quality of life enhancement including value. Price points should never be a selling factor or introduction for luxury promotions. Luxury private jets are considered high-end luxury lifestyle and pricing at this level is not a deciding factor to want to make purchases.  Focusing on quality of life enhancement and what value does the product offer is the key essential.

How important is brand awareness and media exposure? When it comes to selling luxury private jets media credibility more favorable in the area of public relations (PR) is what builds credibility.  The 2010 Farnborough Air Show in England featuring Boeing (BA) 787 made its international debut which Airbus and Boeing announced 189 orders on the first day, more than twice the total orders at last year’s show.

Most of the orders were from leasing companies. Air Lease Corporation, the new aircraft financing and leasing company created by Steven Udvar-Hazy, formerly CEO of International Lease Finance Corp., ordered 51 Airbus A320s and A321s. GE Capital Aviation Co. ordered 60 additional A320s and 40 Boeing 737s.

The Farnborough International Airshow runs from July 19-25, 2010. When attending air shows or industry events luxury private jet companies must build credibility.

Need some support with luxury PR for a luxury Private Jet Company? Please email me in confidence at postmaster@mosnarcommunications.com .

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All skies are clear for private jet company XOJet Inc. who announced that they have plans to expand services in New York and Los Angeles.

The California based company founded in 2006 offers private jet ownership, membership and charter flights. They plan to open a regional office in New York this fall and will expand flight operations at Van Nuys airport in the Los Angeles area.

XOJet currently has 100 full-time pilots who last year logged 8.5 million miles in travel last year.

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Azul proves that taking a brand concept and targeting it to the right audience is a formula for success. The Brazilian airline started by David Neeleman in 2008 is a Latin version of his former JetBlue airline he founded. Neeleman turned JetBlue (JBLU) into America’s eighth largest airline. His victory would also prove to be a valuable learning lesson for reputation management. In 2007 Neeleman was ousted by his Board for not communicating a strategic strategy to turn things around during troubled times.

Is Neeleman off on the deep end for investing in an airline during this climate? The airline industry is a notoriously bad investment. Of the major industries on the Fortune 500, airlines have the worst 10-year total return to shareholders (-12.6% on average annually from 1999 to 2009).

Brazil, Latin America’s largest economy, has rebounded quickly from the financial crisis, with an anticipated 5.8% rise in real GDP this year. The China-like growth rate of its rising middle class — 100 million people and expanding every day — has led companies from Coca-Cola (KO, Fortune 500) to Procter & Gamble (PG, Fortune 500) to Ford (FORD) to raise their stakes in Brazil. Neeleman has drawn high-profile investors like private equity firm TPG, which has invested $30 million in Azul.

Azul airline started flying in December 2008 and registered 2.2 million passengers in its first 12 months, shattering the previous record for a startup airline — held by JetBlue. “It took JetBlue 10 months and 10 days to get 1 million passengers. We did it in less than eight months,” Neeleman says. He expects the startup’s current headcount of 2,100 to reach 2,500 or more by year-end. Revenue, $150 million last year, will probably more than double this year, he says, and privately held Azul is on track to turn its first profit.

Neeleman was born in São Paulo and lived in Brazil until he was 5.

Source:  FORTUNE

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Introducing WannaJet the first ever fixed price for seats on private flights! WannaJet is now available in the U.S. with over 60 domestic routes.  This service offers a solution for frequent flyers of Business Class flights normally traveling on commercial airlines to experience a new luxury with private flights. The target client is a demographic audience comparable to business class fares.

How WannaJet Works:

WannaJet allows passengers to book seats on private jets, thus allowing 4-6 passengers to share the cost of the private jet charter. By sharing private flights, WannaJet will be able to cut the overhead costs involved with private jets, thus decreasing the price by 80% per person, and making it comparable to commercial airline Business Class fares.

With no membership fee, WannaJet has the most competitive pricing for private jet charter as well as the most convenient and efficient booking process. The booking process is fully automated through the WannaJet website; in just 1 minute a traveler can book a seat on the jet. The website also shows exact routes available, the number of passengers booked and their final price. Therefore, WannaJet is able to provide each traveler with a ticket to his/her destination at a price and process that is comparable to that of Business Class flights, with all the luxury of private jet service.

Can’t wait to test out my first fixed rate private flight!

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