Credibility Power Of Luxury PR Influencer Platform Branding

Luxury PR influencer platform branding is the next level of digital marketing. For luxury brands wanting to offer innovative digital solutions to sell more luxury goods online and mobile this is the time.  With the popularity of social media luxury brands started to change their identity. The problem was never exclusivity, luxury brands can participate…

Attracting Wealthy Clients An Entrepreneur Startup Playbook

When it comes to attracting wealthy clients there are five skills to live by. For every entrepreneur who wants to attract wealthy clients the secret success is in providing solutions that solve lifestyle problems first. Where most luxury brands go wrong is that they tend to think pricing is what makes a product a luxury…

Advertising Hacks To Win More Luxury Public Relations Clients

Could advertising hacks drive new business to win more luxury public relations clients? Right now is the very best time in history to be working in luxury public relations or luxury marketing. As the demand for luxury goods decline this is the perfect time for luxury PR and marketing professionals to jump into superhero action…solving…

Barneys New York Launch Customer Experience Campaign Using RichRelevance

Without question “customer experience” is the new buzzword in public relations branding for enhancing a luxury shopping experience. As the need for customer engagement is necessary to target and attract ultra wealthy consumer to buy luxury goods. RichRelevance considered to be the global leader in omnichannel personalization and Barneys New York are teaming up to bring Relevance Cloud™…

Targeting China Using Public Relations Seven Lucky Rules

When it comes to public relations for luxury brands targeting China, understanding culture rules will be invaluable in the Chinese marketplace. As failure to lead with elevated strategic planning and approach for startups can be costly when trying to reach Chinese consumers to buy luxury goods or products and service. Having the right savvy skills…

Mr. Burberry Public Relations Campaign Overview #LuxuryBrands

The new public relations campaign from Burberry focuses on the story telling of the bottle that is inspired by the black trench coat and its signature design details. Bold and masculine, the weighted cap references horn-look buttons, while a hand-tied knot in English-woven black gabardine sits around the neck, celebrating the innovative fabric invented by Thomas…