Luxury Brand Digital Marketing Portal
In 2012 the luxury industry is going to be bigger than big. We saw a tremendous comeback in 2011 and now that luxury consumers are not shy about spending again things will pick up even more. For luxury PR and marketing there will be some major changes in 2012 and I want to give you …
Yang Yoo-jin was the first “personal shopper” in Korea. She was so good at what she did, that she managed to turn it into a career – and a lucrative one at that. Now she’s the manager of the Members Club at Lotte Department Store’s Avenuel Luxury Division in Sogong-dong, central Seoul. Personal shoppers are …
Spring is in the air and virtually every luxury brand wants to give their public relations a sprung appeal. Competition is heavy on the scene and attracting the right target audience can equal some quick profit returns. Luxury brands who go for more free publicity can improve on the credibility of their brands. Public relations …
Did your luxury brand product or services make it on the red carpet or in the luxury gifting suites at the Oscars this year? If so you can still make good on your return of publicity exposure from the 2011 Academy Awards. Here is a quick rundown of how to achieve massive exposure and turn …
Beau-Rivage Palace in Lausanne, Switzerland will be the host location for Financial Times “FT Business of Luxury Summit” which will take place from June 5th – 7th 2011 running in its seventh year. The focus for this year is titled What Price Luxury? Likely many luxury brands want to better understand how to really define …
Dear Brand Marketers How many followers you have does not matter. I repeat how many followers you have does not matter. Who is following you that like what you Tweet about does! Better yet who has influence about what you Tweet about and can Tweet drop about your brand is priceless. I wanted to start …
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