Luxury Travel PR Why Sofitel Is The Next Hot Brand

Sofitel Bora Bora Interesting Sofitel as a luxury brand hotel may be a name identity that you don’t know much about. However, it is the concept of developing Sofitel hotels as a luxury brand that will make them the biggest brand among luxury hotels. Every thing about Sofitel is different and not traditional when it…

Why Black Luxury Buying Power Only Looks Like Wealth

  Watching Bravo’s The Real Housewives Of Atlanta provides an idea of what ultra luxury lifestyles among wealthy African Americans look like. Certainly those ladies love luxury items, products, and services. However, soon after only season one financial problems touched most of them. A recent study might provide insight into why black spending may also…

Insider Tips to Launching Luxury Holiday Social Media Campaigns

Joy to the world of luxury is spreading around the web. This season for luxury brands social media will play a major role when it comes to influencing luxury purchases. As a result luxury brands are competing to gain more followers, friends, fans, and members. All social media attributes that are very different from the…

What and Who Is Hot Targeting Black Spending $1 Trillion Dollars Buying Power

Nope, that was certainly not a misprint and by 2011 black spending power will total $1 Trillion dollars. To get an exact caption of what to expect according to Selig Center for Economic Growth at the University of Georgia’s Terry College of Business “African-American buying power is expected to reach $1.1 trillion by 2011.” To…